• Design Studio

  • By

    Michal Cohen Drori

About

The studio was established on 2004 after Michal had graduated her studies in Bezalel academy of art and design in Jerusalem (B.Des, Industrial Design). At first the studio dealt with products design but along the years Michal specialized in UX design and graduated, M.Sc with honors, in Interaction Design at the Technion Haifa. Bri Bra studio deals with UCD (User Centered Design ) in order to create an easy to use products (virtual or physical) that meet Bri Bra’s customers business needs. Bri Bra studio Offers end to end solution from the research of users (understanding their needs and motives) initiate design concept, detailed design and evaluation.

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Some facts

2013 - Design Museum Holon- "High Gear" ***2010 - Jerusalem Center Of Design -"Time 02" ***2008 – “Designed in Israel 2008” ***2005 – MOMA, New York – “SAFE: Design Takes on Risk” Exhibition ***2005 – International Design Competition at the Designboom site, honorary mention ***2004 – “A Good Harvest” exhibition at Soho Gallery, Dizengoff Center, Tel-Aviv ***2003 – “Bodyguard” Exhibition, Bezalel Gallery, Tel-Aviv ***2000 – Illustration of a children’s book (“Who Am I?”), published by “Kotarot”
(2008 – 2011) M.Sc with honors, Interaction Design @ Technion-Machon Technologi Le' Israel ***(2010 – 2010) Interaction Design @ Politecnico di Milano. ***(2000 – 2004) B.Des, Industrial Design @ Bezalel Academy of Art and Design
2007-2009 – “Comino” Co. – a start-up specializing in development of WEB-based applications for the senior population (50+) * User research performance by analysis of user assignment and work processes * Planning and execution of surveys and application tests of the company’s target population in Israel and abroad * Concept forming and detailed attribution of applications, with emphasis on process simplification, visual clarity and comparison to the physical world * Routine cooperation with external user interface experts in Israel and abroad * Management of the graphic design process by external providers
* Planning and design of interface for a variety of work environments and complex systems (cellular, touch screens, interactive television, content sites, electronic commerce sites, etc.) adapted to different target populations from the initial concept stage to a detailed attribution of the screens and processes * Work with clients for the purpose of analyzing the requirements, users and processes in the target systems * Planning, transference and analysis of application tests (cellular, interactive television and internet sites) * The job included creative thinking, good interpersonal relations and project management skills
“R-Tip” studio, specializing in company market positioning and branding * Analysis of requirements and development of design solutions for sales promotion, design as a marketing strategy (visibility solutions, space arrangement, product design and image, simulations and prototype development)
Born:September 29 *** Status:Married +1

TOOLS

Command of the following software:

Visio, Solid Works, 3D Max, Photoshop, Poser, CoralDraw, Freehand, Director, Flash, Microsoft Office, WPF- silver light, Illustarator, Axure.

Contact

Contact Info

  • +972-54-227-9159
  • michal@bribra.com
  • 108 Namir Road. Tel Aviv , Israel